Leadership · Customer Success · Operations

Build better teams.
Deliver lasting
success.

Great customer outcomes don't happen by accident. They happen when leaders, teams and operations work together. I bring 25 years of leading people and running operations, including 20 years building Customer Success teams, to help growing companies build the leadership and systems that make it happen.

START A CONVERSATION ↗ EXPLORE SERVICES
LEADERSHIP DEVELOPMENTGrow confident, capable leaders
CUSTOMER SUCCESSTurn customer value into outcomes
OPERATIONAL EXCELLENCEBuild systems that scale
How I help

Better leaders. Stronger teams.
Smarter operations.

Practical, experience-led support for companies that want to improve how they lead, serve customers and deliver results.

01 / LEADERSHIP

Leadership Coaching & Development

One-to-one coaching for first-time managers through Directors. Build self-awareness, communicate with clarity, lead through change and create teams that perform.

DEVELOP YOUR LEADERS →
02 / CUSTOMER SUCCESS

Customer Success Strategy

Design a customer journey that drives adoption, retention and expansion, with clear ownership from go-live to renewal. Starts with a fixed-fee Customer Journey Discovery.

STRENGTHEN CUSTOMER SUCCESS →
03 / OPERATIONS

Business & Operational Consulting

Clarify processes, remove friction between teams, align roles and metrics, and create a repeatable operating model that scales with your business.

IMPROVE YOUR OPERATIONS →
The SuccessBuilt difference

Strategy is only as good as the team's ability to execute it.

Frameworks matter. But lasting improvement comes from understanding your people, your customers and how work really gets done, then turning insight into action.

Practical advice. Real partnership. Measurable progress.
  • Build leadership capability at every level
  • Connect customer outcomes to business priorities
  • Create clear accountability and operating rhythms
  • Focus on improvements your teams can sustain
A practical path forward

From challenges to lasting change.

A focused approach that meets your company where it is today and builds toward where it needs to go.

01 / DISCOVER

Understand

Listen to leaders, teams and customers. Clarify goals, constraints and opportunities.

02 / ALIGN

Prioritize

Identify the highest-impact changes and define what success looks like.

03 / BUILD

Implement

Put practical plans, leadership habits and operating systems into action.

04 / IMPROVE

Measure

Review progress, learn from results and refine what comes next.

Mike Bauldree, founder of SuccessBuilt Advisory
Meet the founder

Mike Bauldree

Customer Success Strategist. Team Builder. Leadership Coach.

I've spent 25 years leading teams, 20 of them building the strategy, operations and people behind Customer Success organizations. I've seen how often a retention problem is really a handover, support or coverage problem that lands on the CS team because nobody else owns the customer.

I founded SuccessBuilt Advisory to help CEOs and post-sale leaders fix the customer journey after the sale, and to coach the leaders who carry it forward.

  • 25 years leading teams
  • 20 years building Customer Success strategy, operations and people development
  • Fluent in NRR, GRR, health scoring, QBRs and the onboarding-to-renewal motion
  • Coaches first-time, mid-level and Director-level leaders
  • Works with B2B software companies in the US and UK

My promise: thoughtful guidance, honest partnership and a focus on progress that matters.

Who I work with

Built for leaders who want to move forward.

Particularly suited to B2B technology and SaaS companies, PE-backed, VC-backed or founder-led, that want to strengthen Customer Success and the leaders who run it.

FOR EXECUTIVES

Clarity & Direction

An outside perspective on priorities, team structure, customer strategy and the operating model you need for growth.

FOR CS LEADERS

Scale Customer Success

Improve onboarding, adoption, customer health, renewals, expansion and the effectiveness of your CSM team.

FOR MANAGERS

Capability & Confidence

Develop stronger managers, improve collaboration, clarify accountability and connect daily work to business goals.

Free · 10 minutes

Customer Health Diagnostic

A short set of questions on handover, support, coverage and renewals. See where revenue is most at risk before we ever get on a call.

TAKE THE DIAGNOSTIC ↗
Let's build what's next

Ready to make success repeatable?

Whether you're building a Customer Success organization, developing your next generation of leaders or improving how your business runs, let's start with a conversation.

No cookie-cutter solutions. Just a focused discussion about your goals and where you want to go.

Start a conversation

I respond to every message within 24 hours.